The Valle d’Aosta has been selected to be backdrop for several key scenes in Marvel’s “The Avengers: Age of Ultron,” the highly anticipated sequel to the worldwide blockbuster “The Avengers,” produced by Marvel Studios and Walt Disney Studios in 2012.
The Marvel Studios production will utilize several locations in the Aosta Valley including Forte di Bard, Verres, Donnas, Pont- Saint-Martin, Bard and Aosta Rollandin.
The film is an opportunity of extraordinary scope and exposure for the Valle d’Aosta with the immediate and long lasting repercussions for the territory and region.
The Association Forte di Bard is coordinating the entire operation as manager of the location and main promoter of the project and has been mandated by the regional government to sign an agreement with the American production company, which will lay the foundation for the film production to shoot scenes for the project in historical Valle d’ Aosta. The project will bring economic returns and showcase the region on a worldwide scale.
Marvel’s “The Avengers: Age of Ultron,” is the second installment of the adventures the worlds most famous superheroes. Marvel’s “The Avengers,” was a global box office phenomenon in the summer of 2012 in becoming the third highest grossing film of all time with over $1.5 billion grosses worldwide. Only Titanic and Avatar have higher box office grosses.
The cast of Marvel’s “The Avengers: Age of Ultron” includes all the main characters from the first film, played by some of the most popular Hollywood stars. The actors that have won audiences around the world in playing their Super Hero characters includes: Robert Downey Jr. (Iron Man), Scarlett Johansson (The Black Widow), Chris Hemsworth (Thor), Chris Evans (Captain America), Mark Ruffalo (Hulk), Jeremy Renner (Hawkeye) and Samuel L. Jackson (Nick Fury). In addition to these great actors, the film also includes a number of new characters including James Spader (Ultron), Aaron Taylor -Johnson (Quicksilver) and Elizabeth Olsen (Scarlet Witch.
The film is written and directed by Joss Whedon, who also wrote and directed Marvel’s “The Avengers.” Walt Disney Studios will distribute the film worldwide in May 2015. The production will involve around 1,500 local staff resources on site, including 500 local background artists for the scenes taking place in the region.
In addition to Fort of Bard, the film production will shoot at other locations located in the Municipalities of Aosta, Donnas, Bard, Pont-Saint- Martin and Verres. All of the locations were chosen by director Joss Whedon and his production team during several location scouts and inspections, which are still ongoing.
“The production of the film will have a significant direct impact on the Aosta Valley in terms of occupation of hotel rooms, local restaurants, local transport services, catering, general and specialized labor, background extras and a bring high visibility to region throughout the world” said the President of the Region Valle d’ Aosta, Augusto Rollandin. “The positive direct effects of the transaction will be amplified with the film’s release in cinemas and the television press coverage that will follow is a another benefit for the entire system Valle d’ Aosta.”
“The production is impressive and has already requested an outstanding job of coordination on the part of our staff assisted by President A. Rollandin and Councilor R. Domaine. This activity will continue with the involvement of the municipalities involved and grow exponentially over the next few months of February and March,” highlights the Chief Executive Officer of the Fort of Bard, Gabriele Accornero.
“The areas involved in the filming Marvel’s “The Avengers: Age of Ultron,” will give birth to a new opportunities after the film is released for a tour circuit that will attract the interest of the hundreds of thousands of fans of superhero protagonists in the film” continues Accornero. “In this regard, many studies on the impact of the so-called film tourism show that the films end up having a major impact on the motivations of tourist choices. A film can arouse and maintain interest in a destination efficiently than a normal country of destination marketing thanks to the involvement and emotional story told in the film. Some films also have the ability to create new tourist facilities and interest. Examples of this are the Northern Irish landscapes which inspired the authors in the creation of the landscapes in the film “Chronicles of Narnia.” Although the production filmed in New Zealand, the Irish institutions successfully decided to focus on this promotion by creating a tourist route of the places mentioned in the film. This is also the case for the production of Mel Gibson’s “The Passion of the Christ” which has made the Sassi di Matera an international travel destination. The same can be done in the Aosta Valley. ”
The global reach of Marvel’s “The Avengers: Age of Ultron” foreshadows the undoubted benefits in all respects to the entire regional tourism system.